Privacy policy
Last updated and effective date: October 1st, 2026
This Privacy Policy describes how Equipped MD Inc. (“Equipped MD,” “we,” “our,” or “us”) collects, uses, stores, and protects your personal information when you visit our website, purchase products, request services, or interact with us in any other way. By using our website or services, you agree to the terms described in this Policy.
Personal Information We Collect
We may collect personal information in a variety of ways, including when you visit the website, interact with our forms, place an order, request a quote, sign up for newsletters, or communicate with us.
Personal Information You Provide
You may provide the following information voluntarily:
- Name, company name, and job title
- Email address
- Phone number
- Billing and shipping addresses
- Payment details (processed securely through third-party payment processors)
- Information about your medical equipment needs, requests, or quote details
- Account login information (if applicable)
- Any documents, forms, or messages submitted through our site
Information Automatically Collected
When you interact with our website, we may automatically collect:
- IP address
- Browser type and version
- Device type
- Operating system
- Referring URLs
- Pages viewed and time spent on the website
- Clickstream data
- Cookies and tracking technologies (see Section 7)
Information from Third Parties
We may receive information from:
- Payment processors (ShopPay, PayPal, Stripe, etc.)
- Financing partners (e.g., FinanceApp or others you apply through)
- Analytics providers such as Google Analytics
- Advertising platforms (Google Ads, Facebook Ads)
How do We Use Your Personal Information?
We use your information to operate our business and deliver high-quality services, including:
- Processing and fulfilling orders
- Providing medical equipment sales, rentals, and services
- Responding to inquiries, support requests, or quote submissions
- Managing financing or credit applications
- Improving our website, services, and user experience
- Sending transactional notices and order updates
- Sending marketing emails (you may unsubscribe at any time)
- Detecting and preventing fraud or unauthorized activity
- Maintaining internal business analytics
- Complying with legal requirements and industry regulations
- We do not sell your personal information
SMS / Text Messaging
If you provide your mobile number and opt in to receive text messages from Equipped MD, we use it to respond to your inquiries and to send quote, order, delivery, rental, and service updates. We send promotional texts only if you have separately agreed to receive them.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
You can opt out at any time by replying STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. Reply HELP for help, or contact us at support@equippedmd.com or 833-838-8380. Message and data rates may apply.
Legal Basis for Processing (GDPR — for EU Visitors)
If you are located in the European Union, we process personal information under the following legal bases:
- Contract performance: fulfilling purchases and service requests
- Legitimate interest: improving services, securing our systems, fraud prevention
- Consent: marketing communications, cookies, and optional data
- Legal obligations: tax requirements, recordkeeping, regulatory compliance
How We Share Your Information
We do not sell or rent your personal information, and we do not share it with third parties for their own marketing or promotional purposes. We share information only as needed to operate our business:
- Service Providers: Companies that perform services on our behalf, such as payment processing, financing applications you request, shipping and freight, website hosting, customer support, and communications tools. They may use your information only to provide these services to us.
- Legal Requirements: To comply with legal obligations or court orders, to protect the rights, safety, and property of Equipped MD or others, and to investigate fraud, misuse, or security incidents.
- Business Transfers: If Equipped MD is involved in a merger, acquisition, asset sale, or restructuring, your personal information may be transferred as part of that transaction.
Mobile Information: No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Data Retention
We retain personal information only as long as necessary to:
- Fulfill the purposes described in this Policy
- Provide products and services
- Comply with tax, legal, and regulatory obligations
- Resolve disputes
-
Enforce agreements
You may request deletion of your information at any time.
Security of Your Information
We implement industry-standard security measures designed to protect your data, including:
- SSL encryption
- Secure servers and firewalls
- Access control and authentication
- Regular system monitoring
-
Encrypted payment processing
While we strive to protect personal information, no method of transmission or storage is completely secure. You provide data at your own risk.
Cookies & Tracking Technologies
We use cookies and similar tools to enhance your browsing experience and analyze website performance.
Types of cookies used:
- Essential cookies: required for site operation
- Analytics cookies: understanding traffic and usage
- Functional cookies: remembering preferences
-
Advertising cookies: relevant promotions and retargeting
You may disable cookies via your browser, but some features may not function properly.
Third-Party Links
Our website may contain links to external websites. We are not responsible for the content, security, or privacy practices of third-party sites. We encourage you to review their privacy policies.
Children’s Privacy
Our website is not intended for children under 16. We do not knowingly collect personal information from minors. If we learn that information was collected from a child, we will delete it promptly.
Your Privacy Rights
Depending on where you live, you may have some or all of the following rights regarding your personal information:
- Right to Know / Access: Request details about the personal information we have collected about you, the sources, the purposes for collecting it, and the categories of third parties we share it with.
- Right to Delete: Request that we delete personal information we have collected from you, subject to certain exceptions (for example, records we must keep for tax, legal, or warranty purposes).
- Right to Correct: Request that we correct inaccurate personal information we maintain about you.
- Right to Portability: Request a copy of your personal information in a commonly used, portable format.
- Right to Opt Out of Targeted Advertising: Opt out of the use of your personal information for targeted or cross-context behavioral advertising. We do not sell your personal information.
- Right to Opt Out of Communications: Unsubscribe from marketing emails using the link in any email, or stop text messages at any time by replying STOP.
- Right to Non-Discrimination: We will not deny you service, charge you different prices, or provide a different level of service because you exercised any of these rights.
California Residents (CCPA / CPRA): California residents have the rights listed above, including the right to know what personal information is collected, the right to request deletion, the right to opt out of sharing, and the right to non-discrimination. Residents of other states with consumer privacy laws, such as Colorado, Connecticut, Virginia, Utah, Texas, and Oregon, may have similar rights, including the right to appeal our decision on a request.
How to Submit a Request: Email us at sales@equippedmd.com or call 1-833-838-8380. We may need to verify your identity before processing a request, and we will respond within the time required by applicable law. You may also designate an authorized agent to submit a request on your behalf. We will require proof that the agent is authorized, and we may ask you to verify your identity directly with us.
International Data Transfers
Your information may be transferred and processed outside your country, including in the United States. We take reasonable steps to ensure adequate protection when international transfers occur.
Changes to This Privacy Policy
We may update this Privacy Policy periodically.
The “Last Updated” date at the top of this page will reflect the most recent revision.
Continued use of the website constitutes acceptance of the updated Policy.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, you may contact us at:
Equipped MD Inc.
Email: sales@equippedmd.com
Phone: 1-833-838-8380
Address: 5200 N Sawyer Ave, Units A&B, Garden City, ID 83714